Sealcoating Pricing Guide (2025): Rates, Adders, and Margin Traps

Sealcoating margins get killed in two places:

1. Missed line items (prep, edge work, mobilization)
2. Weather exposure (bad windows = redo + angry customers)

This guide is about building prices that survive reality.

The core pricing inputs

1) Square footage (sealer)

• Base rate per sq ft
• Factor in coats, material cost, and crew speed

2) Linear footage (crack repair)

• Price per linear foot
• Know when crack work turns into a time sink

3) Prep fee

• Blow off, weed removal, minor patching, masking
• Prep is margin. Price it intentionally.

Common sealcoating upsells that increase ticket size

• Line striping
• Primer
• Extra coat
• Oil spot prep

Upsells work when they're presented clearly (not as a messy add-on paragraph).

The margin traps

• Underpriced prep (you think it's "small" until it eats the day)
• No deposit (jobs float; you eat reschedules)
• No weather plan (you roll trucks into risk)

BidBlitz helps by calculating totals from sq ft + linear ft + fees, and keeping the proposal clean and deposit-ready.

Related:

• /sealcoating-bidding-software
• /bid-software