Proposal Templates That Close: The Contractor Structure Customers Trust
December 3, 2025 • Sales
Proposal Templates That Close: The Contractor Structure Customers Trust
Customers buy clarity. If your proposal feels confusing, they assume the job will be confusing.
The 5-part proposal structure (works in almost every trade)
- Scope summary (what you're doing, in bullets)
- Measurements + line items (sq ft / linear ft / counts)
- Total investment (simple, no math games)
- Deposit to lock schedule (the next step)
- Terms + schedule window (clear, short)
What to include (and what to stop doing)
Do include
- A short scope summary that reads in 10 seconds
- The exact items that drive price
- 1–3 optional add-ons (upsells) that increase ticket size
Stop doing
- Paragraph walls
- Hidden terms
- Making the customer text you to know what happens next
Example proposal skeleton (copy/paste)
Scope
- Clean + prep surface
- Crack repair (linear ft)
- Apply sealer (sq ft)
Investment
- Seal coating: $____
- Crack repair: $____
- Prep fee: $____
- Optional add-ons: $____
- Total: $____
Deposit
- Pay $____ deposit to lock schedule
Notes
- Weather window and cure time
- Access instructions
How BidBlitz helps
BidBlitz turns your pricing into a clean, phone-friendly proposal and adds a deposit button so the proposal becomes a booking tool.
Related pages:
- /proposal-software
- /bid-software